Every successful endeavor
starts with a great idea and
a strategy to make it happen.
I build that strategy.
Agency: Teak
Brand Platform, Messaging, Website, Video, Brand Book and Collateral
The global financial environment is a very complicated world. Different currencies and asset types make it difficult for wealth advisors, private banks and high net worth family offices to track and manage their incredibly diverse portfolios.
Addepar set out to change this. Their goal is to create one “operating system” for the financial world. One platform that can manage any asset, any currency and provide real-time value and reporting and insight.
We partnered with Addepar to create a positioning, visual identity system and brand story to clearly define their purpose, engage their audience and (in their words) change the financial world. We completely re-imagined their website and developed all of the content, including a documentary series featuring their clients and the visionaries behind the company as well as creating engaging and educational product overview and tutorial videos.
Agency: Autofuss
Creative and Experience Strategy, Partnership Management, Website, Retail Experience
When Google asked us to create a one of a kind brand experience for the holidays, they wanted us to transcend the traditional retail pop-up and provide shoppers an opportunity to have some fun while getting a broader understanding of Google's products. With this in mind, we created Google Winter Wonderlab as a place where kids and adults could escape the typical holiday shopping experience and enjoy an oasis of entertainment, creativity, and excitement, made possible through the power of Google.
Located in Westfield Malls across the US and in Manhattan’s Bryant Park, these spaces were designed with an open floor plan that allowed guests to enter from all angles. With a cloud based queue system, there were no lines, visitors explored movies, books and games and were notified when it was their turn to experience the Snow Globe. Every fixture was modular and movable allowing us to customize the scene to any location. Each interactive piece represented the essence of winter, from the ice sculpture tables and chairs to the snow globe centerpiece.
The snow globe was the main attraction. The slo-mo cam allowed each visitor or group of visitors to capture a magical winter experience resulting in a video that was customizable with Google Play music and shareable on Google+ or e-mail.
This branded experience allowed Google to be part of a consumer’s holiday experience, providing each visitor a bit of tangible Google magic while at the same time providing them an opportunity learn about the growing family of Google hardware devices and the supporting Google ecosystem.
Agency: Teak
Brand and Content Strategy
Curran’s goal has been to create a new kind of artistic hub in San Francisco—one that engages new and existing audiences, and attracts the most visionary artists in the world, by presenting bold, daring work.
Built in 1922, the Curran has housed some of the biggest productions in theater history and has maintained a reputation over the course of its life as one of the premier live entertainment venues in North America. Now, almost a century after it welcomed its first Bay Area audiences, the Curran completed a major restoration and renovation. Under the curation of eight-time Tony Award-winner Carole Shorenstein Hays, the Curran reopened its 1,600 seat venue in January 2017 with the groundbreaking musical Fun Home.
The Curran brought us in to reimagine the way a theater website could engage the customer, create community and sell tickets—all at the same time. Staying true to its mission of being an artistic hub, we crafted a site rich in content and dynamic in the way that it embraces the customer making it easy to find the information they need and intuitive in the ticket selling process.
Agency: Avantgarde
Brand, Launch, Press and Influencer Strategy, Media Relations and Event Management
Cole Rise, photographer, designer and developer of the majority of Instagram’s photo filters, has a unique perspective on digital photography, social sharing and app design that has influenced his work as developer/photographer. Litely was designed to embody his philosophy of the simple, subtle and natural. He believes that digital images and camera phone photos specifically should not be caricatures of themselves but beautiful works of art, proudly shared and made to last the test of time.
We worked with Cole to develop his launch plan, garner critical press and engage his existing customer base. The result was over 2 million downloads in the first week and a top 10 placement in the Apple iTunes app store and an iTunes Editors Choice.
Agency: Teak
Brand Platform, Messaging, Brand Book and Collateral
MemSQL provides real-time streaming of data and incredibly powerful and fast data warehousing. Sounds tech-y and complicated. But the world we live in today is powered by data. To be competitive, to thrive in the world today, companies need to access and act on that data quickly.
MemSQL powers companies like Uber to provide real-time updates for drivers and their passengers. They provide Pinterest with real-time analytics to measure user engagement. You’ve probably heard of their competitors– Oracle, IBM and SAP. Our job was to architect the MemSQL brand, through a compelling positioning and brand story as well as a completely new and distinct visual identity, to get on the consideration list of CIOs, CEOs and IT managers of Fortune 500 companies.
Our work with MemSQL provided their senior management and sales team with the ammunition to communicate why their product provides a real competitive advantage in today’s world.
Studio: Bot & Dolly
Launch, Press and Communications Strategy, Media Relations
With over 6 million total views on Vimeo and YouTube combined, Box is one of The Creators Project top ten most watched videos and a feature in many film festivals around the world including the International Short Film Festival - Clermont-Ferrand. Box won the Silver Lion for Film Craft in 2014 at Cannes Lions International Festival of Creativity.
Box explores the synthesis of real and digital space through projection-mapping on moving surfaces. The short film documents a live performance, captured entirely in camera. Bot & Dolly produced this work to serve as both an artistic statement and technical demonstration. It is the culmination of multiple technologies, including large scale robotics, projection mapping, and software engineering. We believe this methodology has tremendous potential to radically transform theatrical presentations, and define new genres of expression.
With only 4 weeks to plan and execute, We launched Bot & Dolly’s documentary film Box. We developed and executed a public relations strategy that resulted in a strategic partnership with The Creators Project and articles from key tech and creative press that drove over 4 million views in three weeks. The resulting exposure resulted in a groundswell of project enquiries for Bot & Dolly.
Agency: Autofuss
Creative Strategy, Website, Global Campaign, Product Naming, Partnership Branding
As the agency of record for Google Nexus, we created a series of authentic, emotive stories based on the Google experience for the Nexus 5 phone and Nexus 7 tablet launch.
The hero spot for the Nexus 7 campaign, "Fear Less," is the tale of a young man who uses the Nexus 7 to overcome his fear of public speaking, only to encounter another one of life's great challenges.
The hero spot for the Nexus 5 campaign, “I Do,” shows how the Nexus 5 camera was designed to capture the moments that matter in a person’s life. Focusing on wedding memories, the spot puts the Nexus 5 through its paces.
In support of the launch video and digital campaign, we redesign the Nexus website. Historically Nexus had been a single line of mobile phones and the existing microsite suited this product lineup. But as Google expanded the product line from the single product to family of phones and tablets, their site needed to scale with the brand. At the same time, Nexus was moving from a brand targeted at developers using the Nexus phones as a reference development platform to a brand for mainstream consumers. With this in mind, we partnered with Redshift and UNIT9 to re-imagine the product site as a full fledged brand site for the Google Nexus family of phones and tablets.
Agency: AKQA
Creative Strategy, Video Production
As part of Visa World Cup Digital Campaign, The Samba of the World, a celebration of South Korea Football was shot in the 32 qualified countries showing that every country has its own Samba.
Every country has its own Samba, its own joy, its unique way of dancing with a football. And since every unique dance needs a unique song, Visa invited musicians from each of the 32 qualified countries to reimagine the Brazilian favorite Maria Caipirinha (Samba da Bahia). Then, they asked 32 filmmakers to share how their nation celebrates the FIFA World Cup.
We produced Korea’s entry with 6 weeks notice to develop a concept, find talent and deliver a final piece ahead of the FIFA World Cup in Brazil. Go Korea, directed by Reuben Wu, delves into South Korea's rich and euphoric football fan experience through the pencil and paintbrush of the street artist Sam Flores. The journey is an audiovisual anthem of both ancient and modern South Korea, depicted in a dynamic, moving collage of sound and vision.
Partner: Bradley (GMUNK) Munkowitz
Press and Communications Strategy, Media Relations
On the heels of the launch of Tycho’s See, the Creators Project premiered GMUNK and company's performance cut of Tycho's See video, entirely made up of Kinect-informed infrared footage. It’s an amazing visual exploration of the original See experience.
To capture their footage, the crew shot Tycho's entire performance in the dark. Members of the band could neither see one another, nor tell who or what the camera was looking at, yielding a raw musical experience that makes the performers look like living constellations. "The visual results tie perfectly with the concept of See,'" says GMUNK. "We always seem to reveal new worlds that are beyond our terrestrial abilities of sight."
As an ongoing partnership with the Autofuss creative family’s go to communication team, we led media planning and relations.
Partner: Bradley (GMUNK) Munkowitz
Press and Communications Strategy, Media Relations
On the heels of the launch of Tycho’s See, the Creators Project premiered GMUNK and company's performance cut of Tycho's See video, entirely made up of Kinect-informed infrared footage. Its an amazing visual exploration of the original See experience.
To capture their footage, the crew shot Tycho's entire performance in the dark. Members of the band could neither see one another, nor tell who or what the camera was looking at, yielding a raw musical experience that makes the performers look like living constellations. "The visual results tie perfectly with the concept of See,'" says GMUNK. "We always seem to reveal new worlds that are beyond our terrestrial abilities of sight."
As an ongoing partnership with the Autofuss creative family’s go to communication team, we lead media planning and relations.
Agency: Avantgarde
Launch and Influencer Strategy, Influencer Management and Content Development
When Palm managed to be the first to combine a mobile phone, handheld computer, and wireless internet into an all-in-one communications tool, a new category was born: smartphones. Who better to demonstrate their usefulness than the very people that the whole world wants to connect with?
We compiled a list of 300 innovators trusted in top circles in the worlds of entertainment, business, food, philanthropy and more—people so widely known and respected, they’re household names to us all. The result was a who’s who that included musicians Peter Gabriel and Lou Reed, Matthew Broderick, chef Mario Batali, Starbucks Chairman Howard Schultz, astronaut Buzz Aldrin, and many others.
Step one was identifying the influencers, step two was influencing them. We got the Treo into the hands of these VIPs, letting the device speak for itself. It worked. The Treo became such an integral part of their daily lives, that Reed, Broderick, Batali and others became enthusiastic evangelists, happily agreeing to be photographed in portraits with their Treos. Aldrin and others went one step further, even talking about the product at Treo’s trade show booth. Not a dime was paid for these endorsements, proving that the most priceless PR is that which is generated out of genuine appreciation for a product.
So wide were the ripple effects that they reached across continents, where we established a European influencer base long before the product’s launch there. We even created influencer partnerships with companies like Coach, Dior, Armani who designed stylish leather cases for this new breed of smartphone. A trend that continues today.
Agency: Avantgarde
Creative Strategy, Influencer Strategy and Management, Production
Every big idea started out as a question. Global brands, political revolutions, successful blind dates—they all began with What if…? What if we put cotton on a stick? What if we sent bits of data through the air? What if we made a car that runs on feelings? That last one’s made up, but then again, so is everything.
Creative Social is a club for creative and brand leaders. Their purpose is to unleash creativity and innovation to deliver better business and culture. They do this through inspiring events, content, training and CS Labs—an experimental arm for brands.
We were brought into lead creative concept and produce the Bay Area edition of this bi-yearly event. Creative Social San Francisco brought together some of the world’s most notorious what-iffers from 15 cities across 10 countries. These infamous innovators assembled in a 100-year-old former speakeasy, the BarrelHouse, to share stories and discuss the future of their respective fields—Design, Music, Film, Technology, Food and Business. Each day, talks explored concepts, products, and movements that began locally, but grew into global phenomena. All this occurred over delicious local fare and the muffled din of smart people whispering excitedly to other smart people.
